Make Banking Personal Again

Hyper-personalisation - "The Next Frontier in Digital Transformation" according to IBM - is set to grow from $38bn to $190bn by 2030.

However, there is heightened risk that comes with hyper-personalisation – if an institution gets it wrong, it can cause a lot of damage and can come across as creepy.

But with the high street all but dead and an increasing desire for more tailored online experiences from banking and insurance customers alike, how are digital transformation leaders in finance rising to the personalisation challenge?

Check out the personalisation missteps to avoid and download the framework that is delivering a 40% increase in online conversions in the finance sector through personalised customer experiences.